Since launching on 25 July 2025, the eeger platform has demonstrated strong adoption across Australia’s visitor economy. In the initial weeks of operation. The figures below are as at 14 October 2025.
- 171,078 page views of the eeger website
- 6,700 job seekers have registered
- 200 employers have registered as user and are direct uploading job advertisements.
- 6,000+ average jobs per week on the platform (combined from job feed and direct uploads)
Positive feedback has been received from industry stakeholders, with many noting the platform’s ease of use and relevance to sector needs.
These results have been driven by a coordinated marketing and outreach strategy, including:
- Targeted digital campaigns reaching 91.2 million impressions
- Attendance at conferences of leading industry associations and regional tourism bodies and jobs fairs
- Direct engagement through webinars, industry newsletters, and social media
Launch Events PR
- Strategic Launch: Distributed a joint media release with the Minister for Trade and Tourism Don Farrell's office announcing the platform.
- Nation-wide Roadshow: Supported and attended the national roadshow in Sydney, Canberra, Brisbane, Melbourne, Hobart, Adelaide, Perth and Darwin.
- Strong Results: The PR Company secured 253 pieces of coverage with a reach of 43,256,420. Notable coverage includes seven radio interviews with Emilie Howe which were syndicated across 91 radio stations.